We're a creative and visual production agency for those who value content that is artistically refined and strategically grounded.
We believe the responsibility of our practice is to hold the dialogue between a brand's values and its visual narrative, keeping craft and commercial intelligence in step.
Campaign direction and production is a core part of our work, taking projects from concept to final image. We also work with premium founder-led brands through focused in-house engagements, with a spotlight on brand positioning, product integrity and cohesion across the full brand ecosystem.
Apartment 12 was formed by Holly Graham, a creative director and image-maker with over two decades of experience across film and television, photography, branding and design. Together with a curated roster of industry talent cultivated over years of shared work, it is this combination of experience, connection and creative rigour that defines our practice.
National Gallery of Victoria, St. Agni, Lee Mathews, F.Miller, Banded Together, Assembly Label, A.Emery, Radical Yes, Aprés Studio, Foile, The Hold, Artefact, Linear Standard, AKI Design, Allpress...
AKI Design
Allpress Espresso
Among Equals
AND Studio
An Organised Life
Après Studio
Artefact
Assembly Label
Balincourt
Banded Together
Beck Rocchi
Bon Bon
By Kinsfolk
Carlotta + Gee
Childe
Circlet
Citizen Cacao
CJH Studio
Comma
Cossies
Cultiver
Coogee Bay Hotel
Daily Good
Danielle Barrie
Design Orr Build
Dodo Baba
Elodie Jewellery
Elsker & Lys
Ensemble Adelaide
Est Living
Fellow Interiors
Freedom Australia
The Flower Drum
F.Miller
Foile
Fomu
Future Love
Good Studios
Georgie Boy
Habitus Living
Harry Hartog
The Hold
Jonny
Kuwaii
Kinfolk
Lois Hazel
Marissa Ziesing
Martino Group
Mahasoma
Margaux Lee
Merrylees
Mita
Moonshine Coffee
My Myo
Modern Movement
National Gallery of Victoria
Narayani Wellness
Nectar Co.
North Journal
Pana Organic
Palm Swimwear
Paradiso Magazine
Pord Wine
Pottery Barn
Radical Yes
Raela
Retro Print Revival
The Rochester Hotel
Saint Majella
Status Anxiety
The Staple Store
Spice Space
Share The Base
The Sociable Weaver
Spona
Sunbear Hobart
Slow Trading
Sibling Adelaide
SVF Collection
Space To Flow
Shannon Fricke
Trenery
The Unseen
Velveteen NYC
Vicello Kitchens
Wanderlust
The Weft
West Elm
Williams Sonoma
Worn Store
Wolfgang Scout
Woom
@apartment12agency